All of us in LadyPantz have been working in the commercial industry for a number of years now. Some of you may have seen us selling you the new salad at your nearest fast food restaurant, or maybe we convinced you to tune into a specific channel for their Monday night programming, or perhaps we’ve opened your eyes to a new reliable medical insurance that “you too can afford.” But with every commercial we book there is a fair amount of inquiry that comes along with it. Today I’d like to address some Frequently Asked Questions....
We wish! Anytime we’re in a beer commercial we unfortunately never get to drink the beer. We are not even allowed to touch the bottle to our lips. We can, however, hold the bottle, cheers the bottle, pass the bottle to a friend, run after the bottle, lust over the bottle and smell the bottle, but under no circumstances are we allowed to drink from the bottle. Feel free to take a gander at some beer commercials and you’ll be amazed at how you’ve never noticed. That’s because the writers for commercials are so genius that they can distract everyone from noticing. As a side note, when there is a luscious glass of beer on your television screen it is most likely made by a tattooed beer prop specialist who has a crazy chemistry set that makes the beer look refreshing and amazing. But not to worry, it IS real beer and real foam. Phew!
Do you get free food every time you go to that restaurant?
Sadly no. The only free burgers or hot wings or fries we get are the ones we are required to consume on-camera for the commercial. It would be pretty darn cool if we could get a discount card or a coupon, but the truth is we would much rather receive the paycheck. For the actor, it is usually enough that they chose us to endorse and represent their product. We are so overjoyed that we’re getting paid to do what we love for one day that we don’t even think about getting the free food or the new cell phone or the 2013 car that we’ve been promoting all day.
When will we get to see it?
Man, we wish we knew. Seriously! Sometimes the commercial will be for something specific like a Black Friday sale in which case we hope and pray and cross our fingers that it will air before that Friday. If it doesn’t, it usually goes into the commercial grave never seeing the light of day. For the majority of commercials the actors are usually the very last to know. The clients will know. The production company will know. All of our friends will know. The only way we ever know, is if someone texts us, “Did I just see you in a [insert product] commercial?” In which case we will say with relief and joy, “Yes!!! Wooooohooooo!!! Thank you for telling me!!!”
So to conclude, I’d like to share with you my very first commercial. Nope I didn't get to keep the shoes but I sure had a great time making it, not to mention an excellent workout!